Category: Metasearch

How to benefit from hotel metasearch on a limited budget

How to benefit from hotel metasearch on a limited budget

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing some of the strategies that can make metasearch work and deliver your hotel a strong return on investment. Sure, metasearch management can be tricky to understand, and OTAs do tend to dominate the major metasearch channels. But no matter what…

by Tris Heaword August 22, 2017 Comments Metasearch
What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into…

5 tips for mastering hotel metasearch advertising

5 tips for mastering hotel metasearch advertising

With huge marketing budgets at their disposal, OTAs have come to dominate metasearch sites in recent years. As part of the widespread bid-for-placement model, it seems that those with the deepest pockets will always gain the top spots. But despite this OTA dominance, metasearch can still be a hugely effective marketing and distribution channel for hotels. Being successful isn’t about spending more necessarily, it’s about spending wisely and following a…

by Tris Heaword December 1, 2016 Comments Featured, Metasearch
OTAs and rate disparity: The problem with traditional price-checking tools

OTAs and rate disparity: The problem with traditional price-checking tools

In recent years, the development of travel metasearch—sites which aggregate pricing to help users find the best deals—has transformed the way travelers seek out the best deals for hotels. Theoretically, metasearch sites display pricing from different vendors (usually OTAs or hotel sites) with links that take users to the vendor site to book. To earn revenue, metasearch sites have sold link placement positions to the highest bidder in a cost-per-click…

The next frontier for hotel metasearch: product instead of price comparison

The next frontier for hotel metasearch: product instead of price comparison

A recent article published by Tnooz argued that it’s time for travel metasearch to evolve. If that’s the case, exactly what form should this evolution take? After all, a number of metasearch engines have recently overhauled elements of their design to integrate booking and improve overall customer experience. But if you look at the big picture, it’s a pretty small step forward. More and more companies have begun entering the…

by Gautam Lulla July 14, 2015 Comments Metasearch
How metasearch could revolutionize Best Rate Guarantee programs in hotels

How metasearch could revolutionize Best Rate Guarantee programs in hotels

In the hotel industry, Best Rate Guarantees have mostly become a way for travel hackers to get cheap and free hotel stays. Here’s how hotels can evolve BRG programs to do what they were originally intended to do: encourage more direct bookings. In the early days of hospitality e-commerce, when the popularity of online travel agencies took off and consumers realized that they could easily comparison shop between hotel websites…

Capture more direct reservations with TripConnect™ Instant Booking

Capture more direct reservations with TripConnect™ Instant Booking

In late 2013 TripAdvisor announced the launch of TripConnect™, a new platform designed to help independent hotels capture more direct bookings through CPC campaigns. Then in 2014, it added an innovative new feature called instant booking. Since its launch, there has been some confusion among hoteliers about exactly what TripConnect actually is. Is it a distribution platform or marketing platform? Should it be treated as an OTA or a direct booking? The…

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