Category: Marketing

How to prepare your hotel for a professional photo shoot

How to prepare your hotel for a professional photo shoot

In an increasingly visual world, the adage “a picture is worth a thousand words” couldn’t be more true when it comes to hotel marketing. When vacationers begin the process of choosing hotel accommodations, many are visiting multiple sources like the hotel website, OTAs, Facebook, Instagram, and Pinterest before deciding where to book. Travelers often use pictures to see if a hotel matches their desired “look and feel” for a property….

by Nate Lane September 19, 2017 Comments Marketing
Budget season tips: Mapping your hotel’s 2018 digital marketing budget

Budget season tips: Mapping your hotel’s 2018 digital marketing budget

It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. When it comes to allocating your digital marketing budget for 2018, our top tip is…

by Ben Hanley September 14, 2017 Comments Marketing, PPC
Legal issues when working with social influencers in travel

Legal issues when working with social influencers in travel

If hotel marketers’ inboxes could talk, they would tell you that on any given day they likely receive double-digit numbers of potential collaboration proposals from social influencers. Influencer marketing offers brands the opportunity to increase the reach of their brand story and tap into networks where the influencer commands social clout. In a recent post, we established that influencer marketing has the potential to be an effective channel, but as…

Can I repost that photo on my hotel social media account?

Can I repost that photo on my hotel social media account?

Social media has made the act of sharing and reposting content as simple as clicking a button or adding a hashtag. This has in many ways changed the dynamic of marketing, allowing brands to tap into this user-generated content to amplify its marketing message and reach. Travel and hospitality brands especially benefit, as much of the content produced in this industry offers a visual feast on social platforms like Instagram,…

by Nancy Huang August 17, 2017 Comments Social Media
Join Travel Tripper at Wander Factor Virtual Summit 2017

Join Travel Tripper at Wander Factor Virtual Summit 2017

In the online travel space, winning attention and influencing guests is a growing challenge for all hotels. Today, leveraging the power of digital marketing has become crucial to gain loyal followers and drive bookings to your hotel brand. To help gain that vital edge, make sure you secure your free ticket for the Wander Factor Virtual Summit 2017. This 10-day online event is free to attend and will feature unrivaled digital…

Take advantage of these Facebook features for your hotel page

Take advantage of these Facebook features for your hotel page

Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into live video streaming, the following post looks at five of the latest features with tips on how your hotel can get the most out of its Facebook presence. Facebook profile and cover videos Just recently, Facebook began testing a new…

by Nancy Huang August 10, 2017 Comments Social Media
Do keywords still matter in SEO for hotels?

Do keywords still matter in SEO for hotels?

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at the history of SEO. The meta keyword tag was introduced back in 1995, first popularized by search engines such as Infoseek and AltaVista. Placed alongside the meta title and meta description tags in the <head> section of a website, the…

by Matt Tutt July 20, 2017 Comments SEO
The biggest mistakes hotels make in email marketing

The biggest mistakes hotels make in email marketing

Email marketing is one of the most cost-effective high-ROI forms of marketing out there—at least when executed correctly. In reality, a lot of hotels hugely limit the success of their campaigns by consistently making a number of major errors. The following post outlines some of those errors in detail, including tips on how hotels can transform their email marketing by implementing a number of proven tactics for success. 1. Not…

by Nancy Huang July 11, 2017 Comments Marketing
Top 10 Hotels on Instagram, 2017 edition

Top 10 Hotels on Instagram, 2017 edition

As one of the most prominent social media platforms today, Instagram’s undeniable power to influence consumer decision-making is stronger than ever. With 700 million monthly active users, selling a product on Instagram has never been easier, especially now that Facebook has extended Dynamic Ads to the Instagram platform. We have updated our original list of top 10 hotels on Instagram to share with you some of the most popular accounts…

by Nancy Huang June 23, 2017 Comments Social Media
5 free SEO tools to improve your hotel’s search engine performance

5 free SEO tools to improve your hotel’s search engine performance

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and revenue. SEO still plays an important role in digital marketing, and hotels should do as much as possible to optimize their websites for search. But managing your hotel SEO doesn’t have to be an overly costly venture—there are many free…

by Matt Tutt June 20, 2017 Comments SEO

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