Category: Marketing

Directly Speaking with Travel Tripper, Ep 3 — Real Time Ads

Directly Speaking with Travel Tripper, Ep 3 — Real Time Ads

Learn about the newest digital marketing innovation created by yours truly: Real Time Ads. What is it and how has it helped hotels achieve a 68% boost in conversion rates on their search marketing ads? Why does Google think we’re awesome (and wrote a case study about us)? Are the best ideas born over warm beer? All this and more on the latest episode of “Directly Speaking with Travel Tripper.”…

by Nancy Huang June 12, 2018 Comments PPC, Vlog
How can hotels capitalize on Instagram’s new booking feature?

How can hotels capitalize on Instagram’s new booking feature?

Last month, Instagram announced new action buttons that will allow users to book a hotel room directly within the app. Users can now ‘Book’, ‘Reserve’, ‘Get Tickets’, or ‘Start Order’. Instagram has teamed up with numerous booking partners, including Yelp, OpenTable, EventBrite, SevenRooms and Booksy, with plenty more companies lined up as part of its ongoing expansion. All of this represents a big leap forward. Previously, travelers could only get…

Is social media retargeting part of your hotel marketing strategy?

Is social media retargeting part of your hotel marketing strategy?

Most people don’t book a room on their first visit to a hotel website. It can take repeated visits for that to happen. Social media retargeting is about capitalizing on those encounters to drive conversions. It lets you connect with past visitors to your website by advertising to them on social channels such as Facebook and Instagram. Social media is the perfect place to stay in touch with customers due…

Directly Speaking with Travel Tripper, Ep 2 — Competitive Keyword Bidding

Directly Speaking with Travel Tripper, Ep 2 — Competitive Keyword Bidding

We’re back with a new vlog! As you can see, we’ve changed the name a bit, thanks to some good ideas by our team. In this second episode, we delve into the world of competitive keyword bidding on search engine ads. Is it illegal? Should you do it? Is it worth it? All that and a fast-food chicken analogy in this episode of “Directly Speaking.” Podcast version on SoundCloud:

by Nancy Huang May 3, 2018 Comments PPC, Vlog
The state of SEO in 2018: What hotels need to know

The state of SEO in 2018: What hotels need to know

Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test new search features can make it difficult to plan your hotel’s search strategy for the next few months, let alone the entire year. This post highlights the state of organic search for 2018, looking at some of the impacts of the biggest recent changes by Google,…

by Matt Tutt April 19, 2018 Comments SEO
Inspiring travelers with Facebook’s new Trip Consideration

Inspiring travelers with Facebook’s new Trip Consideration

Facebook has been extremely busy expanding its presence in the travel space over the past year. Last year saw the launch of City Guides, a tool that lets Facebook users discover hotels, restaurants, tours and activities based on the recommendations of their friends. The company also began letting users leave comments and traditional star reviews on the hotel page, and started providing local recommendations to its users when they visited…

by Nancy Huang March 29, 2018 Comments Social Media
A hotel’s guide to image SEO in 2018

A hotel’s guide to image SEO in 2018

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. With travel being such a visual and emotive industry, strong imagery, made easily searchable through strong optimization, can be a good way to inspire travellers to visit your destination, show off your hotel’s venue or event/function facilities, and build the…

by Matt Tutt March 20, 2018 Comments SEO
An introduction to the new Google Search Console — what’s new?

An introduction to the new Google Search Console — what’s new?

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google Search. An essential part of any SEO toolkit, Google had began rolling out a brand new version of Search Console in the past few weeks. It should now be live for everyone, although it’s still very much in Beta. As…

by Matt Tutt February 22, 2018 Comments SEO
Using public relations to benefit your hotel website SEO

Using public relations to benefit your hotel website SEO

The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to share it with your audience. Whether you’re announcing your latest blog post, or promoting your plush new room upgrades, promoting your message with a tailored PR strategy can increase the attention Google pays to your website, driving extra traffic to…

by Matt Tutt February 13, 2018 Comments SEO
SEO trends that hotels should watch in 2018

SEO trends that hotels should watch in 2018

A new year always brings new changes in the world of digital marketing, particularly for the always evolving world of search engine optimization. This year we can expect some important new SEO trends that will influence our hotel marketing initiatives, perhaps the biggest of which will be the rollout of Google’s mobile-first index, which they have already begun to test for some sites. Security, voice search, video, and search listings…

by Matt Tutt January 16, 2018 Comments SEO

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