Category: Marketing

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV advertising spend. One official reason? According to Skift, Priceline Group is evaluating whether their significant investment in performance-based efforts, like Google AdWords (they spent $3.5 billion in that arena in 2016) and hotel listings on TripAdvisor and Trivago, really help…

GDPR Countdown: How will the new EU data protection laws affect hotel marketing?

GDPR Countdown: How will the new EU data protection laws affect hotel marketing?

Proposed new restrictions to EU data protection laws will soon limit how tech companies such as Facebook and Google collect customer data. As a result, hotels with EU customers could see their own marketing efforts stifled. Set to take place in May 2018, the EU’s General Data Protection Regulation (GDPR) is designed to provide EU citizens with greater online privacy by limiting how their personal data is collected and used….

by Tris Heaword November 14, 2017 Comments Marketing
Google doubles daily budget for AdWords: What are the implications for hotel marketers?

Google doubles daily budget for AdWords: What are the implications for hotel marketers?

On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20% over the daily budget. Google describes the update as being designed “to help you hit your advertising goals,” and there’s a clear logic to the thinking. Over the course of a month, internet traffic is extremely changeable. So on days when…

by Gina Ciarrocchi Zech November 8, 2017 Comments PPC
6 creative multimedia marketing campaigns to inspire your hotel

6 creative multimedia marketing campaigns to inspire your hotel

A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative and inspiring content alone isn’t enough. True multimedia success involves reaching target audiences on the various digital platforms they use most, as well as getting them to engage and interact with the campaign itself. In the hotel industry, there are certain…

by Nancy Huang November 1, 2017 Comments Content Marketing
Buying Facebook Likes for your hotel: good or bad idea?

Buying Facebook Likes for your hotel: good or bad idea?

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new currency of social approval—an instant signal of popularity that allows a hotel to quickly establish a level of trust and credibility. Such value has spawned an online industry where Facebook Likes can be bought in bulk for rock-bottom prices. This…

by Nancy Huang October 19, 2017 Comments Social Media
How to advertise your hotel around a city event

How to advertise your hotel around a city event

From a major national marathon to a hip local art festival, an upcoming event near your property often means more visitors in town. And that means a golden opportunity to boost booking revenue from a sudden surge in demand for hotel rooms. But how do you make sure your hotel capitalizes on this influx in potential guests? In the following post, we’ll discuss how to create a PPC campaign around…

by Ben Hanley October 17, 2017 Comments PPC
How to use the search funnel strategically in hotel marketing

How to use the search funnel strategically in hotel marketing

Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This often convoluted journey can be understood in terms of a customer’s progression through the search funnel, defined by a series of stages that involve changes in search behavior and buying intent along the path to purchase. In the following post, we’ll…

by Tris Heaword October 13, 2017 Comments PPC
Managing your hotel’s local listings to improve SEO

Managing your hotel’s local listings to improve SEO

Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers with important information about your hotel that ultimately can influence their decision-making. But a lot of hotels aren’t aware just how important local listings are, so they fail to treat them with the level of attention they deserve. In the…

by Matt Tutt September 26, 2017 Comments SEO
How to prepare your hotel for a professional photo shoot

How to prepare your hotel for a professional photo shoot

In an increasingly visual world, the adage “a picture is worth a thousand words” couldn’t be more true when it comes to hotel marketing. When vacationers begin the process of choosing hotel accommodations, many are visiting multiple sources like the hotel website, OTAs, Facebook, Instagram, and Pinterest before deciding where to book. Travelers often use pictures to see if a hotel matches their desired “look and feel” for a property….

by Nate Lane September 19, 2017 Comments Marketing
Budget season tips: Mapping your hotel’s 2018 digital marketing budget

Budget season tips: Mapping your hotel’s 2018 digital marketing budget

It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering expert tips to help you budget for two areas that could define how successful you are next year—your digital marketing strategy and your hotel website. When it comes to allocating your digital marketing budget for 2018, our top tip is…

by Ben Hanley September 14, 2017 Comments Marketing, PPC

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