Category: Marketing

An introduction to the new Google Search Console — what’s new?

An introduction to the new Google Search Console — what’s new?

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google Search. An essential part of any SEO toolkit, Google had began rolling out a brand new version of Search Console in the past few weeks. It should now be live for everyone, although it’s still very much in Beta. As…

by Matt Tutt February 22, 2018 Comments SEO
Using public relations to benefit your hotel website SEO

Using public relations to benefit your hotel website SEO

The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to share it with your audience. Whether you’re announcing your latest blog post, or promoting your plush new room upgrades, promoting your message with a tailored PR strategy can increase the attention Google pays to your website, driving extra traffic to…

by Matt Tutt February 13, 2018 Comments SEO
SEO trends that hotels should watch in 2018

SEO trends that hotels should watch in 2018

A new year always brings new changes in the world of digital marketing, particularly for the always evolving world of search engine optimization. This year we can expect some important new SEO trends that will influence our hotel marketing initiatives, perhaps the biggest of which will be the rollout of Google’s mobile-first index, which they have already begun to test for some sites. Security, voice search, video, and search listings…

by Matt Tutt January 16, 2018 Comments SEO
[INFOGRAPHIC] 5 blogging tips to improve SEO on your hotel website

[INFOGRAPHIC] 5 blogging tips to improve SEO on your hotel website

One of the most effective ways to improve your website’s SEO is by having a quality, regularly updated blog. Building a successful blog requires certain key ingredients, including a solid content strategy, audience awareness, an authentic voice, and plenty of marketing savvy. Check out our top tips below using a blog to boost your search engine rankings! Click to download a PDF or read our original article on how blogging…

How to encourage guests to write hotel reviews on TripAdvisor, Yelp, Google and Facebook

How to encourage guests to write hotel reviews on TripAdvisor, Yelp, Google and Facebook

Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like TripAdvisor, Yelp, Google, and Facebook all play an extremely important role in getting new customers to book. The more reviews available, the more trustworthy a hotel will appear. Today’s traveler arrives well-informed, with a huge 95% reading online reviews before…

The importance of data transparency in hotel marketing

The importance of data transparency in hotel marketing

Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of data transparency. This has now become a big problem in the marketing sector. In fact, 64% of marketers say they’re not clear about the origins of their data. Close to 25% of brand managers and agency buyers also admit they’re unsure how frequently their data sources are…

by Tris Heaword December 7, 2017 Comments Marketing
SEO checks to perform when switching to SSL on your hotel website

SEO checks to perform when switching to SSL on your hotel website

Google’s been pushing for some time that all websites use SSL (Secure Sockets Layer) to ensure higher levels of security across the web. More than half of the websites on the web have already done so, with the most visible result being that the site URL now reads https:// instead of the usual http://. For the sites that haven’t yet switched, Google announced that they’ll start showing “This website is…

by Matt Tutt December 1, 2017 Comments SEO
What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV advertising spend. One official reason? According to Skift, Priceline Group is evaluating whether their significant investment in performance-based efforts, like Google AdWords (they spent $3.5 billion in that arena in 2016) and hotel listings on TripAdvisor and Trivago, really help…

GDPR Countdown: How will the new EU data protection laws affect hotel marketing?

GDPR Countdown: How will the new EU data protection laws affect hotel marketing?

Proposed new restrictions to EU data protection laws will soon limit how tech companies such as Facebook and Google collect customer data. As a result, hotels with EU customers could see their own marketing efforts stifled. Set to take place in May 2018, the EU’s General Data Protection Regulation (GDPR) is designed to provide EU citizens with greater online privacy by limiting how their personal data is collected and used….

by Tris Heaword November 14, 2017 Comments Marketing
Google doubles daily budget for AdWords: What are the implications for hotel marketers?

Google doubles daily budget for AdWords: What are the implications for hotel marketers?

On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20% over the daily budget. Google describes the update as being designed “to help you hit your advertising goals,” and there’s a clear logic to the thinking. Over the course of a month, internet traffic is extremely changeable. So on days when…

by Gina Ciarrocchi Zech November 8, 2017 Comments PPC

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