Category: Content Marketing

6 creative multimedia marketing campaigns to inspire your hotel

6 creative multimedia marketing campaigns to inspire your hotel

A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative and inspiring content alone isn’t enough. True multimedia success involves reaching target audiences on the various digital platforms they use most, as well as getting them to engage and interact with the campaign itself. In the hotel industry, there are certain…

by Nancy Huang November 1, 2017 Comments Content Marketing
How to use blogging to improve SEO on your hotel website

How to use blogging to improve SEO on your hotel website

Gaining a prominent position on a search engine is no easy feat these days. The dominance of OTAs and the sheer number of properties has created an intensely competitive space where rising through the rankings presents an undeniable challenge. But with a committed and well-executed SEO policy, your hotel can gain a prominent position in the organic listings. And one of the most effective ways of improving your SEO is…

How hotels are exploring the huge potential of 360-degree VR video

How hotels are exploring the huge potential of 360-degree VR video

Once regarded with skepticism, virtual reality is quickly showing promise as a hugely powerful marketing tool in travel. As the technology improves and production costs come down, a number of hotels, airlines and tourism companies are now investing in VR marketing, and many are seeing impressive results. To dive deeper into this exciting travel trend, we interviewed Sean Scanlin of EyeFull Media, a video production company that also specializes in…

4 ways hotels can generate visual content for SEO

4 ways hotels can generate visual content for SEO

One good way that hotels interested in building their websites’ backlinks (a good way to boost domain authority ranking and thus organic search ranking) is to generate exciting and highly visual content that other websites are likely to share. Here are five visual content ideas that hotel marketers can put together for their hotel website: 1) Video tours of your hotel and city Though not a particularly new idea, video…

by Matt Tutt November 25, 2016 Comments Content Marketing, SEO
Quick & dirty blogging tips for hotels

Quick & dirty blogging tips for hotels

A blog can be a great way for hotels to engage potential customers and help drive brand awareness about your hotel and the local destination. But maintaining a good blog isn’t as simple as posting generic travel stories on the website and expecting the clicks to come rolling in. In fact, posting this type of content can often be a waste of valuable time and resources. Here are some tips…

Improving hotel video marketing ROI with Naike Romain from Wistia

Improving hotel video marketing ROI with Naike Romain from Wistia

People process visual information very well. This may be the reason that marketers believe that Internet users will get the majority of their online content by video and not text within a few years. Even though marketers can find plenty of distribution channels for hotel video marketing campaigns, these channels have grown increasingly competitive. In addition, producing and distributing content costs money. That’s why it’s important to understand video marketing ROI…

Podcast transcript: Video marketing ROI with Naike Romain

Note: This is a full transcript of our podcast. For a summary of the main points in the interview, please check out the article “Video Marketing ROI with Naike Romain from Wistia.”  Nancy: Hello everyone. Today we’re going to delve deep into the world of video marketing. This is Travel Tripper’s Hotel Marketing Podcast. I’m Nancy Huang, marketing manager here at Travel Tripper, and I’m here today with Naike Romain, product marketing…

Rethinking hotel content marketing with Matt Barker from I&I Travel Media

Rethinking hotel content marketing with Matt Barker from I&I Travel Media

Hotel content marketing is clearly more than just a passing fad, and even though many hotels and travel brands now employ some form of content marketing strategy, there is still significant confusion on best practices. Many hotel professionals have questions on how to create the right content, how to distribute it, and perhaps most importantly, how to know if it’s worth the marketing dollars. We spoke with Matt Barker, founder of I&I Travel…

Podcast transcript: Rethinking content marketing with Matt Barker

Note: This is a full transcript of our podcast on content marketing with Matt Barker. For a summary of the main points in the interview, please check out the article “Rethinking hotel content marketing with Matt Barker of I&I Travel Media.”  Nancy: Hello, everyone. Welcome to another edition of Travel Tripper’s hotel marketing podcast. I am Nancy Huang, Marketing Manager at Travel Tripper. And I’m here today with Matt Barker, founder…

How hotels can create video content for marketing

How hotels can create video content for marketing

Video can be an undeniably powerful marketing tool, especially for the travel industry. According to Google’s Traveler’s Road to Decision report, 66% of people watch travel-related content while thinking about taking a trip. But for the most part, the hotel industry is yet to fully exploit the medium to its advantage, missing a golden opportunity to influence a huge audience at a crucial part in the travel journey. It’s not…

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