Category: SEO

Do keywords still matter in SEO for hotels?

Do keywords still matter in SEO for hotels?

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at the history of SEO. The meta keyword tag was introduced back in 1995, first popularized by search engines such as Infoseek and AltaVista. Placed alongside the meta title and meta description tags in the <head> section of a website, the…

by Matt Tutt July 20, 2017 Comments SEO
5 free SEO tools to improve your hotel’s search engine performance

5 free SEO tools to improve your hotel’s search engine performance

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and revenue. SEO still plays an important role in digital marketing, and hotels should do as much as possible to optimize their websites for search. But managing your hotel SEO doesn’t have to be an overly costly venture—there are many free…

by Matt Tutt June 20, 2017 Comments SEO
[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

[SLIDESHARE] 5 key tips for improving your hotel’s search ranking

There are myriad SEO techniques and strategies you can use to improve your hotel website’s search engine ranking, but first it’s important to have the basics down. Here are five key things you can do right away to build the foundation of your hotel’s web presence. Read our original article: Hotel SEO 101 with Cyrus Shepard from Moz.

by Matt Tutt May 23, 2017 Comments SEO
Ensuring your hotel website is optimized for mobile

Ensuring your hotel website is optimized for mobile

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said already about the rise of mobile search and its role in the customer booking journey, as well as mobile marketing strategies for hotels. This article will focus specifically on mobile search engine optimization. To ensure your hotel’s website is optimized fully…

by Matt Tutt May 11, 2017 Comments Mobile, SEO
[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

[INFOGRAPHIC] 7 ways hotels can build SEO backlinks

An important strategy for any hotel website’s SEO plan is to obtain backlinks, which are hyperlinks to your website coming in from another website. Backlinks from legitimate sites signal to search engines that your content is important, and can help increase your domain authority and overall search engine ranking. Here are 7 ways that your hotel can build backlinks online. Click to download a PDF or read our original article…

by Matt Tutt April 27, 2017 Comments SEO
A hotel’s guide to using Schema markup

A hotel’s guide to using Schema markup

Schema markup, also known as Structured Data, is code used to help search engines understand and interpret specific pieces of data from your website. Schema markup exists for a wide variety of businesses, but in this case we’re going to be looking at Schema markup from the perspective of a hotel. Probably the easiest way to understand what Schema markup is, or what it does, is by showing some screenshots…

by Matt Tutt February 10, 2017 Comments SEO
The tricky business of naming your hotel in the digital age

The tricky business of naming your hotel in the digital age

Naming your hotel is no light task—get it wrong, and it can affect your bottom line. For most hoteliers, that means choosing a name that is interesting, memorable, and easy to pronounce, as well as a name that evokes emotion and portrays the right brand image to your guests. But now that’s not the only factor. Now that the world has become a digital marketplace, a hotel name can’t simply…

by Tris Heaword January 31, 2017 Comments PPC, SEO
4 ways hotels can generate visual content for SEO

4 ways hotels can generate visual content for SEO

One good way that hotels interested in building their websites’ backlinks (a good way to boost domain authority ranking and thus organic search ranking) is to generate exciting and highly visual content that other websites are likely to share. Here are five visual content ideas that hotel marketers can put together for their hotel website: 1) Video tours of your hotel and city Though not a particularly new idea, video…

by Matt Tutt November 25, 2016 Comments Content Marketing, SEO
Why your hotel’s SEO & PPC teams should work together

Why your hotel’s SEO & PPC teams should work together

A number of hotel marketers may think that they are better off focusing on either SEO or PPC when it comes to their digital marketing strategy. Maybe they don’t believe they have the budget for both, or that it’s a waste doing both at the same time. Admittedly, it can seem counterintuitive to bid on your hotel’s brand name in a Google Adwords search, when your hotel already ranks #1…

by Matt Tutt November 16, 2016 Comments PPC, SEO
7 ways hotels can build backlinks and improve their search ranking

7 ways hotels can build backlinks and improve their search ranking

One of the most important priorities for every hotel website’s SEO plan is to obtain powerful backlinks. A backlink is a hyperlink to your website, coming in from another website. Each backlink pointing to your hotel’s website gives your site a “vote” in the eyes of the search engines. Generally speaking, the more backlinks your site has, the more likely it is that your site will rank well organically. Of…

by Matt Tutt November 3, 2016 Comments Marketing, SEO

Subscribe to
Travel Tripper

Subscribe to our blog to get in-depth analysis and helpful resources on the latest hospitality trends