Category: Social Media

How can hotels capitalize on Instagram’s new booking feature?

How can hotels capitalize on Instagram’s new booking feature?

Last month, Instagram announced new action buttons that will allow users to book a hotel room directly within the app. Users can now ‘Book’, ‘Reserve’, ‘Get Tickets’, or ‘Start Order’. Instagram has teamed up with numerous booking partners, including Yelp, OpenTable, EventBrite, SevenRooms and Booksy, with plenty more companies lined up as part of its ongoing expansion. All of this represents a big leap forward. Previously, travelers could only get…

Is social media retargeting part of your hotel marketing strategy?

Is social media retargeting part of your hotel marketing strategy?

Most people don’t book a room on their first visit to a hotel website. It can take repeated visits for that to happen. Social media retargeting is about capitalizing on those encounters to drive conversions. It lets you connect with past visitors to your website by advertising to them on social channels such as Facebook and Instagram. Social media is the perfect place to stay in touch with customers due…

Inspiring travelers with Facebook’s new Trip Consideration

Inspiring travelers with Facebook’s new Trip Consideration

Facebook has been extremely busy expanding its presence in the travel space over the past year. Last year saw the launch of City Guides, a tool that lets Facebook users discover hotels, restaurants, tours and activities based on the recommendations of their friends. The company also began letting users leave comments and traditional star reviews on the hotel page, and started providing local recommendations to its users when they visited…

by Nancy Huang March 29, 2018 Comments Social Media
Buying Facebook Likes for your hotel: good or bad idea?

Buying Facebook Likes for your hotel: good or bad idea?

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new currency of social approval—an instant signal of popularity that allows a hotel to quickly establish a level of trust and credibility. Such value has spawned an online industry where Facebook Likes can be bought in bulk for rock-bottom prices. This…

by Nancy Huang October 19, 2017 Comments Social Media
Legal issues when working with social influencers in travel

Legal issues when working with social influencers in travel

If hotel marketers’ inboxes could talk, they would tell you that on any given day they likely receive double-digit numbers of potential collaboration proposals from social influencers. Influencer marketing offers brands the opportunity to increase the reach of their brand story and tap into networks where the influencer commands social clout. In a recent post, we established that influencer marketing has the potential to be an effective channel, but as…

Can I repost that photo on my hotel social media account?

Can I repost that photo on my hotel social media account?

Social media has made the act of sharing and reposting content as simple as clicking a button or adding a hashtag. This has in many ways changed the dynamic of marketing, allowing brands to tap into this user-generated content to amplify its marketing message and reach. Travel and hospitality brands especially benefit, as much of the content produced in this industry offers a visual feast on social platforms like Instagram,…

by Nancy Huang August 17, 2017 Comments Social Media
Take advantage of these Facebook features for your hotel page

Take advantage of these Facebook features for your hotel page

Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into live video streaming, the following post looks at five of the latest features with tips on how your hotel can get the most out of its Facebook presence. Facebook profile and cover videos Just recently, Facebook began testing a new…

by Nancy Huang August 10, 2017 Comments Social Media
Top 10 Hotels on Instagram, 2017 edition

Top 10 Hotels on Instagram, 2017 edition

As one of the most prominent social media platforms today, Instagram’s undeniable power to influence consumer decision-making is stronger than ever. With 700 million monthly active users, selling a product on Instagram has never been easier, especially now that Facebook has extended Dynamic Ads to the Instagram platform. We have updated our original list of top 10 hotels on Instagram to share with you some of the most popular accounts…

How to use social influencers successfully to market your hotel

How to use social influencers successfully to market your hotel

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and YouTube stars in return for posts or videos. And this year, nearly 50% of US marketers will increase their influencer marketing budgets this year. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful way to…

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a “discovery platform” and Instagram as “a place for inspiration”—terms that Google uses in its own “micro-moments” language. While these phrases are now widely used by industry marketers, its use by Facebook’s own Head of Travel takes on added meaning. At…

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