Category: Moving with Mobile

[INFOGRAPHIC] — Mobile in the hotel guest experience

[INFOGRAPHIC] — Mobile in the hotel guest experience

Mobile’s influence on the travel and hospitality industry is already shaping a new standard in the hotel guest experience, from research and booking, to check-in and check-out, as well as the stay itself. With more than 2 billion smartphones in the world and counting, here are some important statistics illustrating the importance of mobile for hotels. Interested in learning more about mobile trends and strategies for hotels? Join our free webinar…

4 technologies that will revolutionize mobile bookings in travel

4 technologies that will revolutionize mobile bookings in travel

Mobile technology has already brought huge change to the travel and hospitality industry, but in the coming years, a range of exciting technological developments will advance and revolutionize the way we do mobile bookings. The latest advances in machine learning, artificial intelligence and contactless payment methods are speeding up and simplifying the way people search, shop and pay for products and services entirely through their mobile device. Major players in…

Why OTA mobile bookings are growing faster than hotel mobile bookings

Why OTA mobile bookings are growing faster than hotel mobile bookings

While overall mobile bookings in travel are on the rise, it’s OTAs rather than hotels that are enjoying the lion’s share of growth. A recent study by Criteo found that in Q1 2016, OTAs generated 40% of hotel bookings through mobile devices (smartphones and tablets), while hotel suppliers generated just 18%. There was also a noticeable gulf in the number of same-day bookings received. Within the 24 hours leading up to…

Converting on mobile: Understanding the last-minute booking trend

Converting on mobile: Understanding the last-minute booking trend

Mobile now plays a huge role in the travel process with overall mobile bookings rapidly on the rise. A recent study by Criteo found that in Q1 2016, 27% of all global travel bookings were made via a smartphone or tablet. Freed up from the confines of the desktop, consumers can now look and book at a time and place that suits them. As a result, it’s becoming increasingly important…

Four important mobile marketing strategies for hotels

Four important mobile marketing strategies for hotels

As mobile technology has become seamlessly integrated into our digital lives, switching between devices to access information on the move has become commonplace. In fact, 90% of people who own multiple devices use an average of three different combinations each day, and more time is now spent on mobile devices than on laptops. For hotels, this means that investing in mobile marketing strategies is no longer optional. Understanding mobile’s role in the guest…

Mobile growth and the importance of responsive web design for hotels

Mobile growth and the importance of responsive web design for hotels

The very nature of how people interact with the web has seen a radical transformation in recent years. According to recent figures, the number of users accessing the web via mobile devices has now surged ahead of desktop. But these modern-day web users aren’t just using mobile devices in lieu of desktop computers; they’re effortlessly switching between desktop, tablet, and smartphone throughout the day. In this new digital landscape, the…

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