Category: Podcasts & Webinars

Takeaways from our webinar, “The 3 tech maxims that will make or break your hotel in 2018”

Takeaways from our webinar, “The 3 tech maxims that will make or break your hotel in 2018”

A tipping point has been reached where it’s no longer possible for hotels to survive without technology. From marketing to operations to sales, the modern hospitality industry relies on a range of tools and software to support virtually every area of business. As the digital industry matures, is your hotel equipped to meet the challenges and opportunities that lie ahead? Just recently, executives from Travel Tripper, StayNTouch, LodgIQ, and Fuel…

Takeaways from our webinar, “Online Bookings Research”

Takeaways from our webinar, “Online Bookings Research”

Just recently, Travel Tripper hosted a webinar that addressed how hotels can use online booking research to understand traveler behavior in order to enhance their digital marketing efforts. Industry experts from TrustYou, Fuel Travel, and Travel Tripper shared a number of fascinating insights from their own travel research studies, conducted earlier this year. Topics included the importance of Google and how to influence your hotel’s rankings, search marketing tactics, PPC…

Takeaways from our webinar, “Building the perfect hotel tech stack”

Takeaways from our webinar, “Building the perfect hotel tech stack”

During a webinar last month, we discussed how to build the perfect hotel stack with three industry experts from Travel Tripper, SnapShot and StayNTouch. The range of topics included the benefits of a modern CRS, mobile PMS, and how hotels can embrace a new wave of technology that looks set to revolutionize the industry. Click below to listen to a full recording of the webinar and read on to see…

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Takeaways from our webinar, “Optimizing your hotel booking funnel”

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts from Travel Tripper, Google, Voyat, and Highgate Hotels, covering a range of topics ranging from search marketing tips and personalized advertising to website conversion tactics. View the recording below, or read on to see a list of the top takeaways from…

Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Takeaways from our webinar, “Designing the Next Generation Hotel Website”

Last month, we held a webinar about how hotels can better optimize their hotel websites to adapt to the fast-changing world of e-commerce today. Surprisingly, many hotels haven’t adapted their websites to fit the needs of today’s digitally-savvy travelers. In contrast, OTAs have been incredibly successful in capturing bookings and growing their share of the market. In this webinar, Steffan Berelowitz (VP of Digital Platforms) and Tristan Heaword (Director of Digital Marketing) from…

Takeaways from our webinar, “Hotels on the Mobile Frontier”

Takeaways from our webinar, “Hotels on the Mobile Frontier”

Mobile communication has become ubiquitous—in fact, more than half of all web traffic is now done on mobile. With 60% of travelers unwilling to go on vacation without their mobile device, it’s crucial that hospitality businesses take note and cater to their digital-savvy customers. Ultimately, there will be less risk in adopting new technologies than in falling behind. In this webinar, learn how mobile is reshaping the hotel guest and…

Messaging strategies for hotels with Drew Patterson from Checkmate

Messaging strategies for hotels with Drew Patterson from Checkmate

In recent years there’s been a general shift towards messaging as a primary mode of communication, especially as the usage of smartphones around the world continues to grow. It has become so popular, in fact, that the average American now spends around 26 minutes a day texting, but just 6 minutes a day on phone calls. With more people texting, brands have been following. The hotel industry has been one…

Podcast transcript: Messaging strategies for hotels with Checkmate

Note: This is a full transcript of our podcast. For a summary of the main points in the interview, please check out the article “Messaging strategies for hotels with Drew Patterson from Checkmate.” Nancy: Hello, everyone. This is another edition of Travel Tripper’s Hotel Marketing podcast. This time around, we’ll be diving into the world of hotels and messaging. I’m Nancy Huang, Marketing Manager at Travel Tripper, and I’m here…

Email marketing in the mobile age with John Thies

Email marketing in the mobile age with John Thies

Even with the popularity of social media and messaging in the mobile age, email marketing should still be a vital part of your hotel marketing strategy. In fact, statistics show that 72 percent of customers prefer to get brand communication via email. To dig into the importance of email, we interviewed John Thies, CEO and founder of email analytics platform Email on Acid. We delve into what it means to…

Podcast transcript: Email marketing in the mobile age with John Thies

Note: This is a full transcript of our podcast. For a summary of the main points in the interview, please check out the article “Email marketing in the mobile age with John Thies.”  Nancy: Hello everyone. Welcome to another Travel Tripper Hotel Marketing Podcast. In this edition we’ll be diving into email marketing in the mobile age. I’m Nancy Huang, Marketing Manager at Travel Tripper, and here with me is…

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