Category: Travel Trends

What motivates and inspires European travelers to book trips?

What motivates and inspires European travelers to book trips?

A recently released Expedia study offered some fun and fascinating insights on the European travel market. The study surveyed over 3,000 European travelers, diving into the motivations and mindsets that influenced their decision-making. In the following article, we take a look at five of the most interesting findings with supporting tips and takeaways that all hotels can implement. 1) OTAs still lead hotel websites for planning and booking travel Hotels…

by John Power July 25, 2017 Comments Travel Trends
Evolving in a digital world where convenience is the new loyalty

Evolving in a digital world where convenience is the new loyalty

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital Becomes Human,” the presentation challenged hoteliers to think about digital would evolve and the role it would play in consumer decision-making. In his keynote, Van Belleghem made a bold claim: digital has changed consumer expectations so much that convenience is now…

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a “discovery platform” and Instagram as “a place for inspiration”—terms that Google uses in its own “micro-moments” language. While these phrases are now widely used by industry marketers, its use by Facebook’s own Head of Travel takes on added meaning. At…

What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into…

Why the U.S. casino hotel industry needs to evolve to stay relevant

Why the U.S. casino hotel industry needs to evolve to stay relevant

Although the U.S. casino industry continues to turn over billions of dollars each year, the industry’s brick-and-mortar casinos are seeing a decline in gaming revenue. Their current Baby Boomer target market is aging fast, and it’s about to be replaced by a younger Millennial audience with very different tastes. On average, boomers spend 80% of money on gaming and 20% on food and entertainment. Almost completely the reverse is true…

As fitness and wellness become top priority for travelers, hotels embracing new trends

As fitness and wellness become top priority for travelers, hotels embracing new trends

Wellness travel is well and truly on the rise right now. According to Euromonitor’s World Travel Trends report, a significant number of people are placing a greater emphasis on health and fitness when they take a vacation. While many are traveling specifically to be active (such as booking hiking, cycling, or surfing trips), others are looking to relax and restore inner calm on restorative yoga retreats and detox getaways. And…

by John Power February 7, 2017 Comments Travel Trends
How hotels are catering to today’s business traveler

How hotels are catering to today’s business traveler

According to a recent travel survey, a growing number of business travelers are  booking their own hotels. Today, 69% of this demographic are taking care of the reservation themselves rather than relying on business travel agent services. On a positive note, this trend is leading to more direct bookings for hotels. When booking a hotel themselves, the majority of business travelers (29%) are doing so through the hotel website via…

How the sharing economy and fashion industry are reshaping hotel amenities

How the sharing economy and fashion industry are reshaping hotel amenities

According to the latest Euromonitor’s World Travel Trends report, millennials are beginning to leave their suitcases at home and rent out clothes when they reach their destination. In response, a number of travel startups and hotels are catering to a growing demand for pay-as-you-go conveniences. Labeled as “bag free, hassle free,” this trend is giving rise to a new industry aiming to appeal to those seeking a simplified way to…

by Nancy Huang January 19, 2017 Comments Travel Trends
6 hotel booking trends we’re watching in 2017

6 hotel booking trends we’re watching in 2017

The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel bookings, and the growing ambitions of brands such as Google and Facebook all look set to define the next 12 months. Here are six major trends we will be keeping an eye on in 2017. 1. Voice search As travel research increasingly moves to mobile, the value of voice-activated technology is becoming more apparent. Instead of…

by Gautam Lulla January 17, 2017 Comments Travel Trends
UK hospitality industry predictions for 2017

UK hospitality industry predictions for 2017

UK hotels are bracing themselves for a challenging and uncertain year ahead. Last year’s decision to leave the European Union has led to a time of political and economic instability, while security fears have kept some tourists away. But Brexit has also resulted in a weaker pound that has helped to attract overseas travelers. In 2017, here are some of the key trends we see facing the UK hotel market…

by John Power January 10, 2017 Comments Travel Trends

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