Category: Travel Trends

How can we get Millennials to book direct?

How can we get Millennials to book direct?

Millennials travel more than any other demographic. On average, they take 35 days of vacation each year, and they’re also bucking the trend by increasing their annual travel spend as other generations intend to be more conservative with their cash. As it turns out, OTAs are the ones benefiting the most from this lucrative market segment: studies show that over half of Millennials book through OTAs. That means hotels are…

by Nancy Huang January 30, 2018 Comments Travel Trends
6 hotel booking trends we’re watching in 2018

6 hotel booking trends we’re watching in 2018

Significant changes look set to transform the travel industry in 2018. Blockchain technology, China’s booming tourist sector, and the continuing travel ambitions of Airbnb, Facebook and Google all look set to define the coming 12 months. Here are six major trends we will be keeping an eye on in 2018. 1. Review platforms attempting to dethrone TripAdvisor The dominance of the world’s biggest travel review site will be heavily challenged…

by Gautam Lulla January 9, 2018 Comments Travel Trends
New hotel booking sites take advantage of industry loopholes

New hotel booking sites take advantage of industry loopholes

Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious startups looking to find similar success. At the recent PhocusWright Summit, almost half of the 24 startups presenting their ideas were related to hotel booking apps. However, during a rapid 3-minute question round, potential investor Chris Hemmeter questioned the sustainability of one of the startup’s business models, raising concerns…

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV advertising spend. One official reason? According to Skift, Priceline Group is evaluating whether their significant investment in performance-based efforts, like Google AdWords (they spent $3.5 billion in that arena in 2016) and hotel listings on TripAdvisor and Trivago, really help…

Takeaways from our webinar, “The 3 tech maxims that will make or break your hotel in 2018”

Takeaways from our webinar, “The 3 tech maxims that will make or break your hotel in 2018”

A tipping point has been reached where it’s no longer possible for hotels to survive without technology. From marketing to operations to sales, the modern hospitality industry relies on a range of tools and software to support virtually every area of business. As the digital industry matures, is your hotel equipped to meet the challenges and opportunities that lie ahead? Just recently, executives from Travel Tripper, StayNTouch, LodgIQ, and Fuel…

What motivates and inspires European travelers to book trips?

What motivates and inspires European travelers to book trips?

A recently released Expedia study offered some fun and fascinating insights on the European travel market. The study surveyed over 3,000 European travelers, diving into the motivations and mindsets that influenced their decision-making. In the following article, we take a look at five of the most interesting findings with supporting tips and takeaways that all hotels can implement. 1) OTAs still lead hotel websites for planning and booking travel Hotels…

by John Power July 25, 2017 Comments Travel Trends
Evolving in a digital world where convenience is the new loyalty

Evolving in a digital world where convenience is the new loyalty

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital Becomes Human,” the presentation challenged hoteliers to think about digital would evolve and the role it would play in consumer decision-making. In his keynote, Van Belleghem made a bold claim: digital has changed consumer expectations so much that convenience is now…

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a “discovery platform” and Instagram as “a place for inspiration”—terms that Google uses in its own “micro-moments” language. While these phrases are now widely used by industry marketers, its use by Facebook’s own Head of Travel takes on added meaning. At…

What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into…

Why the U.S. casino hotel industry needs to evolve to stay relevant

Why the U.S. casino hotel industry needs to evolve to stay relevant

Although the U.S. casino industry continues to turn over billions of dollars each year, the industry’s brick-and-mortar casinos are seeing a decline in gaming revenue. Their current Baby Boomer target market is aging fast, and it’s about to be replaced by a younger Millennial audience with very different tastes. On average, boomers spend 80% of money on gaming and 20% on food and entertainment. Almost completely the reverse is true…

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