Category: Travel Trends

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV advertising spend. One official reason? According to Skift, Priceline Group is evaluating whether their significant investment in performance-based efforts, like Google AdWords (they spent $3.5 billion in that arena in 2016) and hotel listings on TripAdvisor and Trivago, really help…

Takeaways from our webinar, “The 3 tech maxims that will make or break your hotel in 2018”

Takeaways from our webinar, “The 3 tech maxims that will make or break your hotel in 2018”

A tipping point has been reached where it’s no longer possible for hotels to survive without technology. From marketing to operations to sales, the modern hospitality industry relies on a range of tools and software to support virtually every area of business. As the digital industry matures, is your hotel equipped to meet the challenges and opportunities that lie ahead? Just recently, executives from Travel Tripper, StayNTouch, LodgIQ, and Fuel…

What motivates and inspires European travelers to book trips?

What motivates and inspires European travelers to book trips?

A recently released Expedia study offered some fun and fascinating insights on the European travel market. The study surveyed over 3,000 European travelers, diving into the motivations and mindsets that influenced their decision-making. In the following article, we take a look at five of the most interesting findings with supporting tips and takeaways that all hotels can implement. 1) OTAs still lead hotel websites for planning and booking travel Hotels…

by John Power July 25, 2017 Comments Travel Trends
Evolving in a digital world where convenience is the new loyalty

Evolving in a digital world where convenience is the new loyalty

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality industry. Entitled “When Digital Becomes Human,” the presentation challenged hoteliers to think about digital would evolve and the role it would play in consumer decision-making. In his keynote, Van Belleghem made a bold claim: digital has changed consumer expectations so much that convenience is now…

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

Facebook’s Head of Travel reveals their ambitions for travel planning and booking

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a “discovery platform” and Instagram as “a place for inspiration”—terms that Google uses in its own “micro-moments” language. While these phrases are now widely used by industry marketers, its use by Facebook’s own Head of Travel takes on added meaning. At…

What Google’s pivot to an “AI first” company means for the travel sector

What Google’s pivot to an “AI first” company means for the travel sector

At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into…

Why the U.S. casino hotel industry needs to evolve to stay relevant

Why the U.S. casino hotel industry needs to evolve to stay relevant

Although the U.S. casino industry continues to turn over billions of dollars each year, the industry’s brick-and-mortar casinos are seeing a decline in gaming revenue. Their current Baby Boomer target market is aging fast, and it’s about to be replaced by a younger Millennial audience with very different tastes. On average, boomers spend 80% of money on gaming and 20% on food and entertainment. Almost completely the reverse is true…

As fitness and wellness become top priority for travelers, hotels embracing new trends

As fitness and wellness become top priority for travelers, hotels embracing new trends

Wellness travel is well and truly on the rise right now. According to Euromonitor’s World Travel Trends report, a significant number of people are placing a greater emphasis on health and fitness when they take a vacation. While many are traveling specifically to be active (such as booking hiking, cycling, or surfing trips), others are looking to relax and restore inner calm on restorative yoga retreats and detox getaways. And…

by John Power February 7, 2017 Comments Travel Trends
How hotels are catering to today’s business traveler

How hotels are catering to today’s business traveler

According to a recent travel survey, a growing number of business travelers are  booking their own hotels. Today, 69% of this demographic are taking care of the reservation themselves rather than relying on business travel agent services. On a positive note, this trend is leading to more direct bookings for hotels. When booking a hotel themselves, the majority of business travelers (29%) are doing so through the hotel website via…

How the sharing economy and fashion industry are reshaping hotel amenities

How the sharing economy and fashion industry are reshaping hotel amenities

According to the latest Euromonitor’s World Travel Trends report, millennials are beginning to leave their suitcases at home and rent out clothes when they reach their destination. In response, a number of travel startups and hotels are catering to a growing demand for pay-as-you-go conveniences. Labeled as “bag free, hassle free,” this trend is giving rise to a new industry aiming to appeal to those seeking a simplified way to…

by Nancy Huang January 19, 2017 Comments Travel Trends

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