Mobile commerce is here: are you ready?
Businesses large and small are excited about the growing mobile commerce space. Mobile devices facilitate great interaction between a company and its customers through mobile browsing, mobile search, mobile websites and mobile ad networks. Mobile commerce is growing faster than overall Internet commerce, and growth will accelerate further over the next several years as more people switch from feature phones to smartphones.
Consider the following:*
- More than 90% of the U.S. population has a mobile device of some sort.
- By 2013, there will be 308.7 million mobile plan subscribers in the U.S., which means 96.7% of Americans will have a device.
- Travel bookings on mobile devices are expected to generate $160 million in 2010.
There is already more variety and diversity in mobile marketing than in standard online marketing, which is why hotels must develop a specific marketing strategy for mobile. This should be complementary to your overall marketing strategy. Hotel properties that launch a comprehensive mobile strategy are going to succeed through this growing channel more than those who only test 1 or 2 aspects of mobile marketing.
How Travel Tripper can help
The first step is to develop a mobile version of your hotel website. Do not settle for a website that is compatible with mobile browsers…you need a separate site that is specifically designed for mobile browsing. Notice how Trip Advisor has designed its mobile version below very differently to account for smaller screens and touch screen browsing.
We can provide a mobile website that is easy for users to navigate and provides the basis for all subsequent mobile marketing strategies.
Mobile Booking Engine
Travel Tripper is working on a mobile version of our industry-leading hotel booking engine RezTrip. Once complete we will integrate this booking engine seamlessly into your mobile website and present your customers with a consistent mobile shopping and booking experience.
Mobile Marketing Campaigns
Travel Tripper’s internet marketing team targets mobile users in every client’s online marketing campaign. In addition, we can break out mobile stats from the total, so you can see exactly how many mobile visitors you are receiving, and how they behave.
Mobile Coupons
Hotels have learned that sending out mobile coupons to loyal guests who have opted in to receiving these offers reinforces guest loyalty and hotel value. Coupons are also a great tool for selling incremental services to hotel guests, such as spa treatments, tours, and food and beverage discounts. We can help you develop and implement a mobile coupon program.
Location-Based Marketing
Location-based marketing delivers customized media content directly to mobile device users who are near your hotel’s location. We help our clients get the most out of their mobile marketing efforts by keeping up to date with location-based marketing trends and technology.
Contact us to start working on a mobile marketing strategy for your hotel.
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