Why do you need to monitor your hotel’s online reputation?
Your property’s online reputation can have a dramatic impact, either positive or negative, on your hotel’s bottom line. User-generated reviews are integrated into all the major online travel sites, and consumers often read them before booking a travel product. Consider the following:
- 90% of customers read online reviews before booking a hotel room
- Poor online reviews = lost bookings and lower revenue for your property
- Good online reviews = greater consumer confidence and more revenue for your property
ONLINE REPUTATION MONITORING AND REPORTING
We offer the travel industry’s leading social media monitoring tools. This technology allows us to monitor online content and user comments from:
- TripAdvisor
- Expedia
- Online press/news releases
- Flickr
- YouTube
- Any blog or website that mentions your brand name
As part of our monitoring service, we track which sites are producing the most comments/reviews for your hotel, as well as the number of good versus bad reviews left by users at each site. We also highlight consistencies among the reviews, to allow your on-site staff to address any ongoing operational issues.
We also monitor the online comments and reviews for your closest competitors. This will give good insight into their successes and failures, and help you to create a strong action plan to capitalize on their weaknesses in service, offerings or marketing.
ONLINE REPUTATION CONSULTING
In monthly consulting and strategy sessions, our marketing team works with your ecommerce team to develop a sound strategy for responding to online comments about your hotel. Consumers will give you both positive and negative feedback online, but even negative reviewers appreciate businesses that listen and respond to their customers. We also show you how to properly leverage and maintain your social media accounts, such as Facebook and Twitter pages.
Contact us to start developing your online reputation management strategy.
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