We can improve your search presence
Travel is one of the top-searched categories on every major search engine today, so it’s essential to actively manage the placement of your hotel. In addition to purchasing online ads, you should optimize your site to rank as well as possible in the natural search results.
It’s important to have a strategy in place before you spend money on SEO services. We offer effective plans for hotels that help you gain search ranking faster and more permanently than your competitors. We can tell you what kind of placements you need to increase your online revenue, and how much you should spend to acheive those placements.
It has been difficult to measure return on investment for search engine optimization but with our advanced analytics tracking and reporting, we can help you assess the value of your SEO efforts.
On-site SEO: Website optimization and content development
We start by conducting a thorough analysis of your current website setup and structure. We review your page layout and programming to make sure the website is not blocking any of the search engines from accessing, crawling and indexing each page. We’ll provide a list of any programming modifications that need to be made before we proceed. Then we’ll look at your target keyword set and begin our keyword research.
Keyword research is the single most important step in SEO. Unlike many providers we do not keep the research a secret. We share the results openly with our clients, and use these results to determine a unique keyword strategy for each page of your site.
The strategy includes a focus on:
- Title tags
- Meta keyword and description tags
- Alt tags for images
- URL structure
- H1, H2, and H3 tags
- Page content
- Internal linking strategy
Content development is the second major step in website optimization. Our experienced and talented SEO copywriters and editors create persuasive, informative and highly optimized content that can help you achieve the rankings you need without sacrificing quality or readability.
This process of keyword research, strategy and on-site implementation lays the foundation for SEO success. Once our targeted SEO strategy has been implemented on your website, it is time to concentrate on off-site factors, such as link building.
Off-site SEO: Link Building
Dont let other companies fool you: SEO is not full of proprietary secrets, and there is no “magic formula” that you can use to dramatically increase search engine visibility. To improve your rankings, you need to optimize content on your site and build links from other websites to yours. In other words, other websites need to link to your website.
Not all links are created equal. The best links are topically relevant from quality websites, typically those that have some authority within your industry or local market. This is a simple concept but can be very time-consuming to implement and is best left to a link building expert.
Travel Tripper’s team of link building specialists monitors your rankings each month to track online shopping of your most productive keyword phrases. We are happy to supply a link and rankings report each month which details the quantity of new links that were added, plus all keyword ranking changes.
Contact us to discuss a customized SEO program for your hotel or destination website.
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