Tris Heaword

Tris Heaword

Tris is the Director of Digital Marketing at Travel Tripper with an extensive history in digital marketing and expertise in e-commerce, booking revenue maximization, and search network advertising and retargeting. Contact him at tris@traveltripper.com

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Business colleagues planning budget

2020 Budget season tips: Mapping your hotel’s digital marketing budget

Marketing Analytics 101

Takeaways from our webinar, “Marketing Analytics 101”

Data transparency in hotels

The importance of data transparency in hotel marketing

GDPR Data Protection Laws EU

GDPR Countdown: How will the new EU data protection laws affect hotel marketing?

Search funnel for travel booking

How to use the search funnel strategically in hotel marketing

Booking.com A/B testing

Booking.com experiments with star ratings to test price sensitivity

Hotel metasearch on a budget

How to benefit from hotel metasearch on a limited budget

Online Bookings Research

Takeaways from our webinar, “Online Bookings Research”

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

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