Tris Heaword

Tris Heaword

Tris is the Director of Digital Marketing at Travel Tripper with an extensive history in digital marketing and expertise in e-commerce, booking revenue maximization, and search network advertising and retargeting. Contact him at tris@traveltripper.com

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Marketing Analytics 101

Takeaways from our webinar, “Marketing Analytics 101”

Data transparency in hotels

The importance of data transparency in hotel marketing

GDPR Data Protection Laws EU

GDPR Countdown: How will the new EU data protection laws affect hotel marketing?

Search funnel for travel booking

How to use the search funnel strategically in hotel marketing

Booking.com A/B testing

Booking.com experiments with star ratings to test price sensitivity

Hotel metasearch on a budget

How to benefit from hotel metasearch on a limited budget

Online Bookings Research

Takeaways from our webinar, “Online Bookings Research”

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

The tricky business of naming your hotel in the digital age

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