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The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their […]
In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your […]
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the […]
There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company […]
At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its […]
When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from […]