As the fastest-growing online customer acquisition method, influencer marketing is all the rage these days. In fact, 62% of marketers said that they’re growing their influencer marketing budgets in 2018.
Because influencers know their audience very well, they can help hotels to increase awareness and engagement among their target guest segments.
However, before rushing to lavish freebies to Instagram and YouTube stars, hotel marketers should first focus on building a solid multi-channel marketing and conversion-optimized foundation.
From identifying influencers to choosing the best platform, our infographic helps you think through all the important elements of an influencer marketing campaign.