Today’s websites are accessed through a variety of channels, including desktops, laptops, mobile phones, and tablets. At Travel Tripper, we specialize in responsive hotel website design and mobile web design — for hotels, this means designing a site that looks and functions beautifully across browsers and devices.
Responsive design and mobile web design is particularly important for hospitality e-commerce platforms, since so many travelers are using mobile devices to book hotels, flights, and more. Sites that are not optimized for these devices face a number of issues: the text is too small to read, the images overflow on the screen and can’t be fully seen, the reservation calendar dates are too small to select with the finger. Users that can’t navigate a site on a mobile device properly will simply leave — and the hotel will lose out on that booking.
Investing in good responsive hotel website design helps you to better increase your conversion rates throughout all direct distribution channels by making the user experience and flow much smoother. Pictures and text are always the optimal size for viewing, a particularly important point in mobile, in which the web design must accommodate a significantly smaller screen size and different user interactions.
Is there a difference between responsive design and mobile web design?
Both will achieve the same result — having a site that is perfectly optimized for mobile devices in terms of text, photos, menus, and functions. The main difference is that mobile websites for hotels often exist independently from the main hotel website, operating under subdomains such as “http://m.hotel.com.” In responsive hotel website design, one site is created and the HTML and CSS code is written in a way that optimizes the site depending on which device it is accessed from.
Because responsive sites operate under one set of URLs, this is Google’s recommended configuration and is better overall for SEO purposes.
What is the biggest benefit to responsive hotel website design?
Technology is changing faster than ever before and number of devices available on the market continues to increase. A responsive website ensures that you can optimize user experience across all current (and future) devices in just one design — it’s a safe investment in an ever-evolving digital world.