[SLIDESHARE] Apply these 3 e-commerce principles to optimize your hotel website

If hotels want to secure more direct bookings, they’ll need to start seeing their hotel website as an e-commerce site, not just any old marketing tool. That means embracing the key principles that drive conversion on a site: user experience, conversion triggers, and the travelers’ booking journey. Read more about these 3 principles in our Slideshare below.

To learn more, read our original article: Applying e-commerce principles to hotel websites.

Gautam Lulla

Gautam Lulla

Gautam is President at Travel Tripper and outspoken expert in hotel technology and distribution. When he's not busy disrupting the status quo, you can find him ripping powder on the slopes. Contact him at gautam@traveltripper.com.

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