(NEW YORK) — Travel Tripper, an award-winning digital agency and leader in hotel e-commerce, has released the first Americans with Disabilities Act (ADA) Monitoring Platform made specifically for hotels. This groundbreaking new platform offers a proactive approach to the increasing threat of ADA website lawsuits in the hotel industry, allowing hoteliers and their web service providers to address website accessibility issues and mitigate the risk of ADA compliance lawsuits.
The first of its kind in the hotel industry, Travel Tripper’s ADA Monitoring Platform actively audits hotel websites according to WCAG 2.1 AA-Level standards and automatically alerts property teams if a technical violation is found. Upon recognizing an ADA violation, the platform sends regular notifications to account users until the issue is fixed. These notifications can be customized, allowing users to alert additional third parties, such as web service providers.
“The goal is to head off ADA compliance lawsuits. With our platform, we can discover ADA issues in real-time,” says John Burkhard, Web Development Manager at Travel Tripper. “It’s this type of functionality that makes the Travel Tripper ADA Monitoring Platform an essential tool for hoteliers looking for efficient and effective solutions in the realm of ADA web compliance.”
Because many ADA website lawsuits focus not only on technical compliance related to assistive web technologies, but also the omission of ADA content as it relates to property accessibility, Travel Tripper includes content audits and content rewrites as part of the initial setup of its monitoring platform. To do so, the Travel Tripper team works with the property to create comprehensive site content about physical accessibility at the hotel as well as the legal documentation required by the ADA.
“Our key goal is to mitigate risk for hoteliers, and that means being proactive in every facet of ADA website compliance,” says Nate Lane, Senior Director of Digital Platforms. “The fact of the matter is that technical compliance alone is not enough. Proper ADA content audits ensure there are no surprises when guests with disabilities stay at a hotel property.”
Although the platform was developed to catch ADA website violations before they reach the courts, due to the gray area in ADA legislation it is unlikely ADA lawsuits will stop completely, regardless of the compliance level achieved. For that reason, the Travel Tripper ADA Monitoring Platform also provides the proper documentation for hoteliers and their lawyers in the midst of an ADA lawsuit. The data available in the platform assists legal teams in providing compliance by showing awareness, action, and resolution of compliance violations, which is a typical outcome of lawsuit mitigation. For example, regular audits are time stamped and archived for future reference, while real-time compliance statuses are tracked in a linear graphical form, and development worklogs are available as compliance violations are resolved.
“We assist hoteliers’ legal teams by giving them everything they need when responding to an ADA website compliance lawsuit,” says Lane. “In our experience, detailed records and documentation of active and ongoing compliance are pieced together in hindsight and often incomplete. Our goal was to make the collection of this information fully automated and easily available.”
Since its launch in 2016, Travel Tripper’s Digital Agency has provided ADA compliance solutions to more than 200 hotels. Today, Travel Tripper’s ADA Monitoring Platform takes the digital agency’s innovative mindset to a new level by expanding ADA services to any hotel in the digital space. The platform is available to any hotel or accommodation property, independent of existing web agency or web service agreements.
For more information on Travel Tripper’s ADA Monitoring Platform and ADA services, please check out this page and join us on January 15 at 2:00 pm EST / 11:00 am PST for our webinar, “ADA Website Compliance for Hotels,” in which Nate Lane and John Burkhard will demo the Travel Tripper ADA Compliance Monitoring Platform, as well as answer any questions related to website accessibility compliance. To secure your spot, please RSVP here.
About Travel Tripper
Travel Tripper is a hotel tech provider and strategic digital partner helping hotels worldwide to optimize their direct booking channel and maximize overall revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including CRS and booking engine, full-service hotel distribution, website design and development, and digital marketing management. For more information, visit ttripper.wpengine.com.