Beach Terrace Inn is a luxurious 48-room hotel located in Carlsbad, California. Despite its small size, the hotel outperforms many major brands in terms of both RevPar and TripAdvisor rankings by offering beautiful, big rooms, access to privately-owned beach, and top-notch customer service.
The hotel has been family-owned and operated since it was built in the 1960s. In order to remain a market leader and appeal to a new generation of customers, the hotel has to stay current and compete on digital channels everywhere, especially on OTA platforms. Beach Terrace Inn uses the full suite of solutions by Travel Tripper to address these challenges and stay ahead of the curve.
We know that OTAs are eating a large part of our revenue base and our potential profit base. And for us, we needed to find a system that assisted us in marketing what is a very small amount of inventory, 48 rooms for us, in a way that created urgency for people to book it. And Travel Tripper had that.
—Renier Milan, Vice President of TOBO Investments
Beach Terrace Inn worked with Travel Tripper’s CRS, TT Web, and Digital Marketing teams to create a seamless booking experience and enhance its online presence. After launching the new web platform and integrated it with the RezTrip booking engine, the hotel collaborated with our digital marketing manager to develop and implement a comprehensive digital marketing strategy.
By leveraging Travel Tripper’s expertise and innovative solutions such as Dynamic Pricing Rules, Best Rate Guarantee, and Real-Time Ads, the hotel increased its total bookings by 58% and website revenue by 52% YOY. Read our in-depth interview with the Beach Terrace Inn team here.
Our brand experienced a significant digital transformation within the past year, the most obvious being the launch of our new website. But we have also rolled out a new booking engine and digital marketing strategy. Our partner throughout this journey has been Travel Tripper. By integrating their web platform with the RezTrip booking engine, our ability to showcase ‘smart content’ such as real-time rates and inventory has elevated the transparency of our messaging, resulting in remarkable direct conversion growth.
—Halei Young, Digital Marketing and Community Manager at Beach Terrace Inn