Bellstar Hotels & Resorts achieves 48% increase in overall revenue using RezTrip

Bellstar Hotels case study

Bellstar Hotels & Resorts is a Canadian-based management company that manages six destination resorts with 712 rooms across Western Canada, with properties in Alberta’s Rocky Mountains, British Columbia, and Vancouver Island. Bellstar ensures each managed property maintains its unique individuality and exceptional guest experience, while leveraging key centralized management resources ensuring operating efficiencies.

With a strong revenue management team, Bellstar sought out a CRS and booking engine solution that would allow them to implement their expert revenue strategies simply and efficiently. They chose to partner with Travel Tripper, using RezTrip’s wide range of features to help them drive direct bookings and stay competitive in selling their own rooms against the OTAs. Utilizing tools such as RezTrip’s dynamic pricing module, geo-targeting capabilities, and automated best rate guarantee, Bellstar Hotels has seen significant increases in website conversions and revenue.

I really love working with the team at Travel Tripper from client service to product specialists. They’ve all been fantastic, and in comparison to companies in a similar space that we’ve worked with before, honestly, the client service is like night and day.
—Eric Gooden, Marketing Manager, Bellstar Hotels & Resorts

Results

After launching with RezTrip in November 2017, Bellstar Hotels has seen 37% increase in website conversion rate and 48% increase in overall revenue. Moreover, the marketing team is able to use RezTrip to successfully run congruent marketing campaigns throughout the year to target a wide variety of traveler segments, including transient vacationers, family gatherings, weddings, corporate events, and association conferences.

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