Refinery Hotel averages 20% YOY increases in booked room nights and website revenue

Refinery Hotel case study

Refinery Hotel is a luxury 5-star property located in Midtown Manhattan’s Garment District. This independent boutique hotel, located in the historic 1912 Colony Arcade building, features stylish loft rooms, the acclaimed Parker & Quinn restaurant, and the trendsetting Refinery Rooftop bar favored by both locals and visitors.

As one of the leaders in its comp set, the Refinery’s biggest challenge is keeping the momentum going to outperform the city and other competitors, as well as having the healthiest mix of sales that reduces reliance on the OTAs and pushes volume from lower-rated segmentations to higher-rated segmentations. The Refinery uses the full suite of solutions by Travel Tripper to address these challenges and stay ahead of the market.

In my previous hotels that I did work with a lot of brands, which you will be able to enjoy a lot of support. However, at the same time, there is a sacrifice on lack of flexibility and creativity. With Travel Tripper, instead of adjusting yourself to follow the brand’s cookie-cutter rules, I have the flexibility and I can make things happen together with Travel Tripper’s support.
—Michelle Mu, Director of Revenue at Refinery Hotel

Results

Refinery’s revenue management team uses RezTrip’s flexible pricing features and expert client support from the RezTrip, TT Web and Digital Marketing teams to run creative, proactive marketing campaigns that increase direct bookings. Since 2016, Refinery Hotel has experienced 20% average YOY increases in booked room nights, and 22% average YOY increases in direct website revenue. Watch our video below to learn more, or read our in-depth interview with Michelle Mu here.

Travel Tripper Logo

Request a Demo